Tokidoki x Hello Kitty and Friends Blind Box (Series 2)

The collaboration between Sanrio and Tokidoki typically involves the crossover of characters, designs, and products from both brands. This fusion results in a unique collection that appeals to fans of both kawaii and urban pop aesthetics. The collaboration often includes merchandise like apparel, accessories, stationery, and collectibles featuring a mix of Sanrio's iconic characters and Tokidoki's bold and colorful designs.

Sanrio is a Japanese company famous for creating adorable and beloved characters such as Hello Kitty, My Melody, and Gudetama. These characters have captured the hearts of people worldwide with their kawaii (cute) designs and relatable personalities.

Tokidoki, meaning "sometimes" in Japanese, is an American brand founded by artist Simone Legno. Tokidoki is recognized for its vibrant and edgy designs that blend Japanese pop culture, street art, and a playful sense of style. The brand's characters include Donutella, Cactus Friends, and Moofia, among others.